• Each team must consist of a minimum of 4 and maximum of 5 participants.
• The competition will consist of two rounds:
  • Round 1 – AI: Create with Intelligence
  • Round 2 – HI: Lead with Human Intelligence
• Both rounds will test participants on creativity, advertising skills, communication, teamwork, innovation and presence of mind.
• The event will follow the prescribed preparation and performance time limits for each round.
• Participants must strictly follow the instructions given by the event coordinators and judges.
• Any form of plagiarism, inappropriate content, offensive language or content disrespectful to any individual, community or institution will not be permitted.
• The judges’ decision will be final and binding.

“Create with Intelligence”

Rules

• Each team can select a product of their choice.
• Teams may use AI tools to assist in creating:
  • Advertisement concepts
  • Taglines and slogans
  • Scripts
  • Posters
  • Visuals
  • PPT presentations
  • Product positioning ideas
  • Creative content
• Teams may use AI-generated content, but they must be able to explain and present their concept themselves.
• The advertisement should demonstrate creative and meaningful use of AI, rather than simply presenting AI-generated content.
• PPT or Poster may be used for the advertisement.
• Teams may use their own creative props and presentation techniques, subject to event guidelines.
• Performance Time: Maximum 5 minutes
• A warning buzzer will be given at 4 minutes.
• The team must conclude its performance within 5 minutes. Exceeding the prescribed time may lead to penalties/disqualification.
• The use of smartphones/laptops or other electronic devices will be permitted during the preparation phase for AI-related tasks, as instructed by the coordinators.
• During the final presentation, participants must not depend on their devices for reading or delivering the advertisement.
• Teams will be evaluated on:
  • Creativity & Originality
  • Effective Use of AI
  • Advertising Concept
  • Presentation & Communication
  • Product Positioning
  • Teamwork

Selected teams from Round 1 will qualify for Round 2.

Concept

The second round puts AI aside and brings Human Intelligence to the forefront.

Qualified teams will receive an on-the-spot advertising challenge/topic and must develop and present their idea using their own creativity, communication, presence of mind and teamwork.

Rules

• The topic/challenge will be given on the spot.
• Teams must create an advertisement based entirely on their own ideas and human creativity.
• Use of AI tools, smartphones, smartwatches, laptops or any other electronic gadgets will NOT be permitted during the preparation or performance of this round.
• Teams will have to rely on:
  • Creativity
  • Imagination
  • Communication
  • Presence of mind
  • Teamwork
  • Spontaneous thinking
  • Persuasion skills
• Stationery/materials required for the activity will be provided by the organizers, wherever applicable.
• Preparation Time: 15 minutes
• Performance Time: Maximum 5 minutes
• A warning buzzer will be given at 4 minutes.
• The team must conclude its performance within 5 minutes. Exceeding the prescribed time may lead to penalties/disqualification.
• The advertisement must be created and performed without assistance from AI or external electronic resources.
• Teams will be evaluated on:
  • Creativity & Originality
  • Human Intelligence & Presence of Mind
  • Spontaneity
  • Communication Skills
  • Persuasion & Selling Ability
  • Teamwork
  • Audience Engagement
  • Overall Advertisement Impact