Name of the Expert: Mr. Anurag
Designation: Expert
Organization: XSHESH NeuroMarketing Labs
Number of Participants: 15
The two days FDP highlighted several applications of the Neuromarketing Lab in marketing education and research. Participants explored how consumer reactions to different marketing stimuli can be studied to gain deeper insights into decision-making.
The FDP on Neuromarketing Lab was a valuable initiative for enhancing faculty knowledge of contemporary marketing practices and consumer research techniques. It provided participants with an understanding of how neuroscience, psychology and technology can be integrated with marketing to generate meaningful consumer insights.
The effective use of a Neuromarketing Lab can enhance student engagement, develop practical research skills and strengthen the connection between marketing theory and real-world consumer behaviour. The programme therefore contributed towards promoting innovative, experiential and evidence-based approaches to management education
