Marketing conclave on “Future of Print Media”

Inaguration of Marketing Lab. by Mr. Vijay Baviskar, Mr. Milan Darda & Mr. Alik Srivastav

Marketing Conclave on Future of Print MediaThe marketing department of HNIMR organised a Marketing Conclave on ‘Future of print media’ on 20.08.15.

The Chief Guest for the conclave was Mr. Milan Darda, Unit Head and G.M, Lokmat Pune. The Guest of Honor were Mr.Vijay Baviskar, Editor Lokmat, Pune and Mr. Alok Shrivastav, DGM Advt, South Maharashtra.

The event was also graced by Mr Amit Rathod, AGM Circulation, Lokmat Pune and Mr. Ashish Gundecha, Sr. Manager, Advt, Lokmat Pune.

In his address, Chief Guest Mr Baviskar gave an overview of the inception of of newspapers, Lokmat in particular. He highlighted the point that in the world of marketing it has become obligatory to read the minds of people, and newspapers have to do that with an unbiased approach. In his staunch Marathi speech, he spoke on ethics, marketing and pride in journalism.

Guest of Honor, Mr. Alok Shrivastav, spoke on initiatives taken by Lokmat like 3D paper, compact paper size and youth supplements which have won appreciation form all ends. Mr. Shrivastav spoke at length on the newest ‘Patrakarita Parmo dhrama’ campaign of Lokmat and it’s social impact.He shared the fact that all Asian countries are considered to be growing in this stream as compared to the other parts of the world. In the question answer session, the student were given a plathora of knowledge about various contemporary topics like paid news, space selling, adverts, journalism and marketing, opportunities in print media etc.

The conclave proved to be of immense success which enlightened the audience on the budding scopes and opportunities in this field.

The comperes for the event were Ms. Deepika Ghosh and Ms. Sapna Shetty.

Faculty coordinators were Dr. Ashok Pawar (HOD), Dr. Kamalakar Munde, Prof. Nivedita Pantawane and Prof. Jyoti Gaikwad.