The Industrial trek had been organised at Kailash Jeevan Plant for Marketing specialisation students on 26th August 2014. Mr Paresh Kolhatkar the third generation entrepreneur of the famous brand received the students and faculty members wholeheartedly.The students had opportunity to observe the manufacturing, packaging labelling process. The domestic and export distribution of the product was explained in detail. Mr Kolhatkar elaborately explained the media buying process for the product with regards to print and television channels.The students thoroughly enjoyed the visit as it provided emence learning opportunity.The faculty members from Marketing department prof Pallavi Kasande,Dr Asok Pawar, Dr Kamalakar Munde, Prof Nivedita Pantawane and Prof Jyoti Gaikwad accompanied the students for the trek. The director of the Institute Dr Jagdish Pol encouraged the students and faculty for the trek.