Smt. Hiraben Nanavati Instiute of Management and research for Women (HNIMR) organised a Marketing Conclave on 21st Feb 2014 on Social Media Space -The Business driver .The event was a panel discussion graced by Mr Milind Lele proprietor Saransh Adverstsing Agency and LMC Chairman HNIMR,Mr.Ketan Gandhi Senior Management Consultant and IIM Ahmedabad Alumnus, Sanjay Savarkar Media Consulatant,Mr.Madhav Gokhale News Editor Sakal Pune.,Mr Ajinkya Kulkarni CMO Works Ware Solutions,Mr.Sagar Deshpande Co-founder Let’s Webify Ecommerce Solutions,Mr Vishram Dhole Assistant professor Dept of Mass communication, Pune University.
The panelist discussed social media in perspective of business model. Customer service and support, usefulness in B2B organisations, audience engagement and various other strategic imperatives. The discussion was extremely successful as students received important insights about social media. The event was coordinated by Marketing Department faculty Members Dr. Ashok Pawar, Prof. Pallavi Kasande, Dr. Kamlakar Munde, Prof. Jyoti Gaikwad and Prof. Nivedita Pantavane