Innovative Lecture Series Session on Green Marketing

Department of Marketing, HNIMR has organised a session on “Green Marketing” on 5th Mar.2014 at the Institute’s Auditorium as a 1st session of the innovative lecture series. Mr. Mandar Thosar delivered the session and shared his views on the evolution of marketing, history of green marketing, 8 p’s of green marketing, levels and strategies to promote  green marketing etc. along with case of Ben & Jerry as well as views of Jacquelyn Ottman.

It is an initiative by the dept. to expose 2nd year students to the recent trends.

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